For example, the Uniform Commercial Code (UCC) determines when a sale is a sale. Without sales, businesses die. Ethics is quite often neither black nor white but a sea of varying shades of gray. Thoroughly updated and expanded, the second edition of this highly successful text continues to provide a lively analysis of the many questions that apply to selling and sales management. The agency al… It’s also a by-the-numbers effective business strategy. It’s best, from an ethics standpoint, if someone besides the sales team collects and reports on these metrics. Demonstrating ethical sales practices is good business – it helps earn the trust and loyalty of your customers and strengthens your reputation. SALES ETHICS MARKETINGETHICS ETHICS CUSTOMER UNETHICAL RIGHTS & MARKETING ADS MARKETER DUTIES 3. In fact, such character can be an important selling point for a company when it tries marketing to consumers who care more about the quality and price of the product. Vintage advertisements from the 1950s and 1960s, for example, were created in an era with far less oversight. Some of today’s customers believe that a great deal of advertising is unethical because: 1. When an advertisement portrays woman as domestic servants or sex objects, then it is promoting negative stereotypes and is encouraging an already deeply sexist culture. Market research has experienced a resurgence with the widespread use of the Internet and the popularity of social networking. The main ethical issues in advertising are puffery, bad taste, stereotyping, targeting children, promoting unhealthy products and subliminal advertising. Ethics should be discussed in all marketing decisions in an open and honest way. But very little has been written about ethical issues in sales. Each party in a marketing transaction brings a set of expectations regarding how the business relationship will exist and how transactions should be conducted. 3. Ethical marketing means analyzing particular marketing issues from the standpoint of moral values and making the most efficient decisions. First the Legal issues in Sales, these are as following: (i) Consumer Protection Act, 1986 (ii) Misleading emails by telemarketer (IT Act, 2008) (iii) Bribes (Contract Act, 1872 & Sale of Goods Act, 1930) (iv) Price discrimination (v) Price Fixing Now the ethical issues in sales, or ethics in #Sales_Management , these are as follows: 1. 2. The paper examines the ethical questions, the target groups susceptible to exploitation and how they are exploited and evaluates the regulatory mechanisms recommended by the three articles that are needed to provide solutions to the ethical issues raised in consumer marketing. Your code of ethics might simply be a statement of principles defining the way you operate, make decisions and treat your customers, suppliers and industry peers. Ethical Issues in Pharmaceutical Sales. Sometimes, this criticism is justified but not in a great manner. In sales, several laws apply that also apply in other areas of marketing but are more prominent in sales. This shows just how hard it is to always be ethical. It creates prejudices in the mind of people. About this book. Marketers will be transparent about who is paid to endorse their products. Here are some all too common marketing practices that would be unconsidered unethical. Jacobson's ethical behaviorwill p… The problem is that ads by Dove soap before that ad, as well as ads since that ad, have focused on the same stereotypes of beauty that were being shunned then. Unethical marketing activities, in contrast, can destroy your business’s reputation and possibly lead to legal troubles. This article explores three articles dealing with the issue of the exploitative ethical issues in target marketing. This is when an advertiser makes subjective claims about their products, as opposed to objective ones that can be readily tested. Each facet of marketing has ethical danger points as discussed below. Developing a code of ethics for your business helps build a culture of ethical selling. Again, consider the case of Dove soap. Through sales ethics and ethical marketing, responsibility, fairness, and honesty are promoted. Every type of company can do ethical marketing if it so chooses to. Roughly 9% of the U.S. work force is involved in sales of one sort or another. What Is the Difference Between Unethical & Ethical Advertising? When the check came, Jacobsen considered paying with the company credit card, but it occurred to him that it would not be ethical to use Cogsmere's credit card for personal expenses. While their business model might make you angry, however, it’s not illegal and so they continue to sell. There are at least seven identifiable types of unethical advertising and, just like the seven deadly sins, they rear their ugly heads everywhere you look: In certain jurisdictions, the law prohibits the open advertising of such things as alcohol or cigarettes. It is possible to be profitable without being unethical. Posted on November 7, 2013. Ethics in Sales and Marketing Markets present a clash of interest between various players. ETHICS SALES ETHICS MARKETING ETHICS CUSTOMER RIGHTS & MARKETER DUTIES UNETHICAL MARKETING ADS 2. In addition to the work he has done with Richardson for almost 20 years, Andy blogs and speaks regularly on leadership development and personal ethics. A good example is when telecommunication companies claim that you can get coverage no matter where you are with their service, or when internet service providers claim you will get upload and download speeds that they cannot possibly deliver. Unethical actions in advertising can destroy the trust that customers have in the company. Fundamental issues in the ethics of marketing Frameworks of analysis for marketing: possible frameworks. Percent of Marketing Professionals Responding: Bribery: Gifts from outside vendors, payment of questionable commissions, “money under the table” 15%: Fairness: Unfairly placing company interests over family obligations, taking credit for the work of others, inducing customers to use services not needed, manipulation of others: 14%: Honesty analysis and evaluation of a company's effectiveness in the following areas: Distinguish between social responsibility, ethical, and legal issues and their effect on marketing. Today cell phones have become a need and a status symbol! Logically also when there are huge number of transactions involved, a certain code or guiding principles are required to ensure that operations and industry competitiveness is fair and beneficial to the end user. 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