Focus only on your target audience, this generation. Take the risk and see what happens. Your email address will not be published. Here are the products targeted to baby boomers. Finding best places to live and retire is on the boomers list. Baby boomers, however, tend to have stronger opinions about what they do and do not want in their homes, as indicated in NAHB’s recent update on What Home Buyers Really Want. Based on a research, it is stated that 38 percent of women from the baby boomers were attracted to anti-aging products. Baby Boomers’ are increasingly more reliant on online shopping, and marketers have ample opportunity to reach them throughout their path to purchase. They treat each purchase as a commitment. Because the Baby boomer generation is … Unlike millennials, baby boomers are far more hesitant to buy things on a whim. Women with 60 percent from this society also look for moisturizing or hydrating products for their dry skin. As the most populous generation during their birth period, Boomers have driven significant economic growth. For the first time, there were spaces meant for fun such as “family rooms.” Required fields are marked *. Here are areas with great niche appeal to the baby boomer market: Convenience: The do-it-yourself (DIY) trend is passé for boomers. Their traditionalist mindset may give way to assumptions that Baby Boomers are less tech savvy or unyielding to the rise of technology. With the extensive research that works so well, digital devices can successfully attract and engage Boomers. It was more affordable to buy a home, build a home, and access the funds to do so through the GI Bill. However, Boomers are not only making online purchases in droves, but they are also spending more than younger generations based on the size of their shopping carts. That's an audience of 74.9 million that need to be reached. They have a penny unlike the millennial, who most of them don’t have a lot of money to spend. Even before reaching their 50s, most baby boomers have seen their hair turn grey, while their skin becomes looser and develops wrinkles. Baby Boomers were born between 1946 and 1965, and 90% of them are married, according to Pew Research. Baby boomers have experienced significant political, social and economic change during their lifetimes. The baby boomer generation is slightly different than the generation X and the generation X can be classified more as the people who were born in the 1960s to the 1980s. Playing hard - after the work is done - means spending money…. Baby Boomers are adults who were born during an 18-year period that began in 1946. Intelligent retail marketing strategies appeal to this independent spirit. If you own What is the best way to market to baby boomers? Baby Boomers Born from 1946 to 1964, they’re finally aging out of their prime consumption years The 76 million people born in the years after World War II were a retail marketer’s dream. There are a lot of products targeting baby boomers nowadays and a lot of ways on how to market to them. The only reason for buying these products is to look them good and not that they are under the influence of beauty. They also preferred to live alone after their retirement. They made up almost 40 percent of the nation’s population. The baby boomer generation is retiring to a new phase of their lives. As a marketer, you need to think your own action plan that would catch the attention of your audience, and that’s why targeting is so essential. Are you marketing your products to Baby Boomers. Baby Boomers make up over 23% of the population. Baby Boomers are adults who were born during an 18-year period that began in 1946. If Baby Boomers are finding your home furnishings store online with a bad reputation chances are you might lose possible customers. To succeed, keep it simple, maintain a seamless shopper experience online and in-store and adjust your strategy to meet their preferences. When you keep a promise that you will call them back or send them a message, they will wait for it. ), anyone who is 55-73 years old is a Baby Boomer. There are a few things unique to this generation that can offer some valuable insights as to what they’re buying. Today’s baby boomers are making more money, working (and living) longer, and continue to wield a tremendous amount of purchasing power. Since they sacrificed a great deal to get where they are in their career, this workaholic generation believes that Generation X and Generation Y should pay their dues and conform to … 49 percent of baby boomers are interested in functional foods like probiotics and vitamins. Are you marketing your products to Baby Boomers. Younger Boomers are in the prime of their career, and it may be difficult to find time to visit a grocery or other retail store. Equally important, Baby Boomers place immense value on excellent customer service; therefore, deeply engaged omnichannel communication is key to driving loyalty among these shoppers. This group of shoppers is less likely to be influenced by price discounting, and more willing to spend more for a premium product or service compared to younger generations. In fact, nearly 70% of Baby Boomers own smartphones, and voice search is growing in popularity among this demographic. As you can see, the 50+ population is still a swiftly developing consumer market, and it’s hitting an all time high in terms of global aging. Baby Boomers (ages 55-75 years old) spend a total of $548.1 billion annually Gen X (ages 36-54 years old) follow Boomers with $357 billion annual spend Millennials (25 … This indicates a shorter path to purchase compared to that of other generations. Even though Gen Xer and Millennials have been walking the road to social change that were paved by Boomers back in the day, Boomers are still deeply invested in the issues swirling around in social chatter today. By Dave Bernard , Contributor June 27, 2014 This means they’re far more willing to read the fine print and thoroughly understand all the nitty-gritty details of what they’re getting themselves into before they make a purchase. Their number in the U.S. is estimated to be 75+ million. As this generation moves through the buying journey onto the conversion stage, 66% of Boomers make regular purchases through online devices, and the large majority prefer to shop online using a laptop or PC (67%) compared to a smartphone (4%) or tablet (10%). Baby boomers are the one who is born between 1946-1964. Baby boomers are born between 1946 and 1964, there are around 74.9 million baby boomers. Identifying these traits of them is the key in your marketing strategies. credit launched an era of spending and consumerism that endures today. How to Profit From Aging Baby Boomers Companies must adjust their products and services to cater to an older population. As one of the largest groups of consumers ever, this generation is as diverse as it is large. Baby Boomers value convenience, which is the biggest factor driving online shopping. According to a study by DMN3, 96% of baby boomers use search engines, 95% use email, and 92% shop for products and services online rather than shopping in stores and shopping malls. We are now living in a modern world where people are now into their smartphones, surfing the net and chatting with their friends online. Current focus of the baby boomer generation is on retirement, aging, social security, encore careers, staying active, healthy eating, life long learning, care giving to parents. 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